Outrider Bull Riding League

The Outrider Bull Riding League is the Northeast’s first team-based professional bull riding league, bringing grit, rivalry, and hometown pride to the arena. Founded by Commissioner Rick “Niuzai” Douzheng, the OBRL blends high-impact rides, regional teams, and real athlete storytelling to elevate the next generation of bull riders.

This is where NIL meets 8 seconds. Welcome to the Dirt.

Massachusetts Outriders

🎉 ANNOUNCEMENT: MEET THE MASSACHUSETTS OUTRIDERS 🐂🔥

The wait is over.
Introducing the Massachusetts Outriders — the official travel team of the Cowboy Without a Saddle movement.

These riders aren’t just competitors — they’re culture shifters.
⚡️ Built different.
⚡️ Riding for legacy.
⚡️ Repping the East Coast with every 8-second storm.

They’ll be leading the charge at the Outrider Bull Combine, going head-to-head with top OBC prospects and the best unsigned riders in the game.

This is bull riding’s next evolution.
This is where NIL meets Dirt, and real riders get discovered.

🎯 Catch the Outriders LIVE at the OBC
📍 November 14 | Outrider Grounds Arena
🎥 Streaming on Discord + Twitch
📲 Follow the ride: #MassachusettsOutriders #CWSBullCombine #RideWithoutASaddle

Our services

Outrider Talent Co. is a premier athlete representation firm rooted in the grit, tradition, and future of rodeo sports. We specialize in managing, marketing, and elevating the careers of professional rodeo athletes — from bull riders and bronc riders to rising stars of the Western world.

Built on respect for the sport and a sharp eye for opportunity, Outrider bridges the arena and the business world. We help our clients secure meaningful sponsorships, media exposure, brand partnerships, and competitive visibility — without compromising their values or voice.

What We Do:

• Talent Representation

• Sponsorship Negotiation

• Public Relations & Branding

• Content & Social Media Strategy

• Booking & Appearances

• Merchandising & Licensing

We’re not just representing athletes. We’re building legends.

Whether you’re a young rider with a point to prove or a seasoned champion ready to expand your legacy, Outrider Talent Co. is the agency built for Western athletes with world-class ambition.